LXRInsights

Overview

This project, for NetElixir, aimed to improve the usability and onboarding experience of the LXRInsights dashboard, an e-commerce analytics tool. The existing platform had usability issues such as fragmented flows, outdated visuals, and a steep learning curve for new users.

The Problem

Low adoption and user frustration highlighted the need for a more intuitive, user-friendly interface. Key challenges included confusing navigation, inefficient workflows, and limited accessibility for non-technical users.

Approach

A UX audit was conducted using heuristic evaluation and stakeholder input to identify pain points. User flows were mapped, and issues were categorized to prioritize design efforts. Competitive benchmarking of three similar platforms helped identify gaps and guide improvements.

Design Strategy

Mid-fidelity wireframes were developed based on insights and information architecture principles. The redesign focused on simplifying navigation, improving visual hierarchy, and enhancing onboarding, all aligned with business goals.

Outcome

The new design established a clear, user-centered direction for future iterations and testing—laying the groundwork for increased adoption and a more seamless user experience.